Truth! (Taken with Instagram at The Flea Market at Eastern Market)

Truth! (Taken with Instagram at The Flea Market at Eastern Market)

A little upgrade in the 13th.  Go Reds part 2! (Taken with instagram)

A little upgrade in the 13th. Go Reds part 2! (Taken with instagram)

Ready for President @MittRomney! (Taken with Instagram at The White House)

Ready for President @MittRomney! (Taken with Instagram at The White House)

Crushing it! (Taken with instagram)

Crushing it! (Taken with instagram)

Online political ads aimed at specific audience

Targeted Victory was featured in a recent USA Today article that discussed the use of data with online advertising.

“This is the Future of Political Advertising”

Michael Brendan Dougherty at The Business Insider profiled the advanced targeting that the Mitt Romney campaign is doing online.  This follows up on the article last week by the New York Times titled As Viewing Habits Change, Political Ads Adapt.

Read the article here.

CBS set to offer 2nd screen experience for Masters.

CBS set to offer 2nd screen experience for Masters.

As TV Viewing Habits Change, Political Ads Adapt

Great article with @zacmoffatt and @rmeers talking about Off The Grid in the NY Times today.

Targeted Victory: Can We Ignore Over 2 Million Voters In Ohio And Still Win?

Campaign Dilemma: Staff/Infrastructure vs.Paid Contact

This article reminds me of a few debates that I have been a part of over the years. Been on both sides.